Marketing Essay -- Business Management Studies

MarketingMarketing is about grounds the guest inescapably and making surethat the merchandises fit the guests needs as well as finding ways toinfluence the customers behaviour.Aims and objectivesAn aim is a statement of purpose that outlines what the bloodline wantsto action, it is a general goal e.g. to gain profit.An objective is a statement of how the business will achieve theiraims it contains specific numbers and dates, they atomic number 18 adroit. Forexample achieve 4% profit by the end of 2006Businesses need to squander aims and objectives in order to have adirection to follow and gain the top hat they can out of their business.Objectives of a business need to be SMART, this meaning* SpecificThey need to relate to the issues and the market in which the organisation is intricate is involved.* Measurable They need to see if they have been successful in achieving the objectives* accomplishableThey must be realistic for the business to be able to achieve, where t heyre not to a fault difficult so theres a lot of pressure on the business and not too easy.* living The objectives must relate to the business and its activities and must not be too far-fetched.* Timely they must plan how and when they need to be achieved.The marketing aims and objectives are a part of the marketing plan.The marketing objectives and are likewise SMART and like all the new(prenominal)departments within the business they need to pass on towards the aimsand objectives of the business as a whole. Marketing objectives mustinvolve understanding the needs of the customers they also need tostay ahead of their competition. The market enquiry the departmentcarries out helps to determine what their objectives ar... ...blend of the marketing mixwill post a customer to buy the product and stay loyal to thebusiness. It is also important that the business has a specific blendjust for them because of their aims and objectives as a business, forexample a supermarket needs to keep a antithetical blend to a fast foodchain as their targeted customers have different needs.Overall the marketing in a business plays a very important role in howsuccessful a product and therefore a business will be, as a well behavedmarketing strategy will attract more than customers and gain more profitfor the business. The marketing department mainly relies on help fromother departments and the marketing mix (it is important to have the function blend). If the business uses the right strategies to fit theproduct/service they provide then they will be successful in achievingtheir aims and objectives.